The Governance Reports page provides a comprehensive overview of your tag governance activity. Available on the Pro plan.
Summary Statistics
The top of the reports page shows four key metrics:
Total tags tracked - Number of vendors in your Tag Registry
Pending approvals - Vendors waiting for review
Blocked tags - Vendors currently blocked from loading
Blocked attempts (30d) - How many times blocked scripts were intercepted in the last 30 days
Charts
New Tags Detected (7-Week Trend)
A bar chart showing how many new vendors were detected per week over the last 7 weeks. Use this to spot sudden increases in third-party script usage - which could indicate:
A team member added a new marketing tool
A third-party script started loading additional sub-scripts
A supply chain issue where a trusted script loads unexpected resources
Blocked Attempts per Day (30-Day Trend)
A line chart showing daily blocked attempt counts. Spikes may indicate:
A recently blocked vendor is still being loaded on some pages
Marketing scripts attempting to inject tracking without consent
For agency accounts, the reports include a table showing:
| Column | Description |
|---|---|
| Client | Client name |
| Sites | Number of sites |
| New tags | Tags detected this period |
| Pending | Tags awaiting approval |
| Blocked | Currently blocked tags |
Click any client to drill down into their specific governance data.
CSV Export
Click Export CSV to download the full Tag Registry as a spreadsheet. The export includes:
Vendor name and key
Consent category
Current status (approved, blocked, pending)
First and last detected dates
Sites where the vendor was found
Approval history (who approved/blocked and when)
This export is useful for compliance audits, client reporting, and management reviews.
Compliance Health Integration
Tag Governance data feeds into the Compliance Health scores shown on the client dashboard. Sites with:
Many pending tags = Warning status
Blocked attempt spikes = Warning or Alert status
All tags reviewed and enforcement enabled = Compliant status
Best Practices
Review pending tags weekly - Do not let the pending queue grow
Export reports monthly - Keep an offline record for compliance