Meta Consent Mode allows websites to signal user consent preferences to the Meta Pixel. This ensures Meta only processes data for users who have given consent for marketing cookies.
How It Works
LegalBanner automatically integrates with Meta Consent Mode when it detects the Meta Pixel on your site.
1. Before consent: LegalBanner tells Meta Pixel to operate in limited mode (no cookies, no personalized tracking)
2. After marketing consent: LegalBanner grants Meta Pixel full tracking permissions
Setup
No additional configuration needed. LegalBanner:
1. Detects fbq() or Meta Pixel script on your page
2. Calls fbq('consent', 'revoke') by default
3. Calls fbq('consent', 'grant') when the visitor accepts marketing cookies
Requirements
The LegalBanner script must load before the Meta Pixel
Marketing cookies category must be enabled in your banner configuration
The Meta Pixel must use the standard fbq() API
Verifying Meta Consent Mode
1. Open Chrome DevTools > Network tab
2. Filter by facebook.com
3. Before consent: requests should show consent=revoke parameter
4. After accepting marketing cookies: requests should show consent=grant
Impact on Ad Campaigns
When consent is revoked, Meta cannot use the Pixel for:
Retargeting audiences
Conversion tracking
Lookalike audience building
Meta will use Aggregated Event Measurement and Conversions API (if configured) to model conversions from consenting users.