Product Update: Consent Analytics — Understand How Users Interact With Your Banner

Data About Your Data Consent

Your cookie banner is one of the most-seen elements on your website. Every visitor interacts with it. But until now, most websites had no visibility into how users actually engage with their consent interface. How many accept? How many reject? Do users engage with granular settings or just click the first button they see?

New Analytics Dashboard

LegalBanner now includes consent analytics on all paid plans:

Consent Rate Overview

• Accept All rate — percentage of visitors who click "Accept All"
• Reject All rate — percentage who click "Reject All"
• Custom Settings rate — percentage who open granular settings and make individual category choices
• No Interaction rate — percentage who navigate away without interacting with the banner

Category Breakdown

See which cookie categories users accept most and least:

• Analytics acceptance rate (typically 70–85%)
• Functional acceptance rate (typically 75–90%)
• Marketing acceptance rate (typically 55–70%)

This data helps you understand how much of your analytics and advertising data is consented, and set realistic expectations for reporting.

Trend Over Time

Track how consent rates change week over week and month over month. Useful for measuring the impact of banner design changes, copy adjustments, or seasonal patterns.

Device and Browser Breakdown

See consent rates by device type (mobile vs desktop) and browser. Mobile users tend to have different interaction patterns — understanding this helps you optimise the mobile banner experience.

Actionable Insights

Consent analytics aren't just vanity metrics. They help you:

• Optimise your banner design — If reject rates are unusually high, your banner might be creating friction. If "no interaction" rates are high, the banner might not be visible enough.
• Set realistic analytics expectations — If only 65% of users accept analytics cookies, your Google Analytics data represents 65% of actual traffic. Factor this into reporting.
• Demonstrate compliance value — Show stakeholders that consent is being collected properly and at healthy rates.

Available Now

Consent analytics are available on Starter and Pro plans. Check your dashboard — the analytics section is already populated with data from your existing consent records.