New Hampshire Privacy Act (NHPPA)
A practical compliance guide for website owners. Learn what New Hampshire's privacy law requires and how to implement it on your site.
Who Must Comply
Conducts business in New Hampshire or targets New Hampshire residents AND controls/processes personal data of 35K+ consumers (excl. payment transactions), OR controls/processes data of 10K+ consumers and derives 25%+ revenue from selling personal data
What Your Website Must Do
| Requirement | Status |
|---|---|
| Cookie consent banner | Recommended |
| Do Not Sell link | Required |
| Do Not Share link | Required |
| Honor GPC browser signals | Required |
| Universal opt-out mechanism | Required |
| Sensitive data opt-in consent | Required |
This law changes on January 1, 2027. An amendment prohibiting the sale of children's personal data takes effect on 1 January 2027.
Checked against the NHPPA on August 29, 2026. Read the source This is a summary, not legal advice.
Required Links & Notices
The NHPPA requires the following links or notices to be visible on your website:
- 1Do Not Sell My Personal Data
- 2Privacy Policy
Enforcement & Penalties
Key Things to Know
The New Hampshire Privacy Act (NHPPA) has applied in New Hampshire since January 1, 2025.
Who it covers: Conducts business in New Hampshire or targets New Hampshire residents AND controls/processes personal data of 35K+ consumers (excl. payment transactions), OR controls/processes data of 10K+ consumers and derives 25%+ revenue from selling personal data.
Do Not Sell and opt-out rights: residents may opt out of the sale of their personal data and opt out of targeted advertising. NHPPA expects the choice to be reachable from your site under the heading “Do Not Sell My Personal Data”, and you may not degrade the service of someone who exercises it.
Global Privacy Control: NHPPA requires you to honour a universal opt-out mechanism sent by the visitor’s browser. A GPC signal has to be treated as the opt-out itself — not as a request to show someone a banner — and it applies to that browser without any further action from the person.
Cookie banner: NHPPA is an opt-out law, so it does not require the opt-in banner the GDPR does. What it does require is that the tracking you run for advertising can be switched off on request, which in practice means a preference control that actually blocks tags rather than a notice that only records a click. Sensitive data is the exception: that needs consent before you process it.
Changing on January 1, 2027. An amendment prohibiting the sale of children's personal data takes effect on 1 January 2027.
Enforcement: Up to $10,000 per violation. 60-day cure period. Enforced by the New Hampshire Attorney General.
How to Configure LegalBanner for NHPPA
- 1
Create your site
Sign up for free and add your website domain in the dashboard.
- 2
Set consent mode to "Opt-out"
In Settings, select the consent mode that matches New Hampshire's requirements.
- 3
Install the snippet
Add the one-line script tag to your website. The banner, opt-out links, and GPC support are automatic.
- 4
Generate your Privacy Policy
Use the built-in policy wizard to generate a NHPPA-compliant privacy policy.
Set up NHPPA compliance in 5 minutes
LegalBanner handles New Hampshire privacy requirements automatically — cookie banner, opt-out links, and GPC support included.
Frequently Asked Questions
When did the New Hampshire Privacy Act take effect?
The NHPPA took effect January 1, 2025. It is one of the newest state privacy laws in the US.
Does New Hampshire require a cookie consent banner?
The NHPPA does not require opt-in cookie consent. You must provide opt-out mechanisms for targeted advertising and sale of personal data.
What are the thresholds for the NHPPA?
The NHPPA applies if you process data of 35,000+ New Hampshire consumers (excluding payment transactions) or 10,000+ consumers while deriving 25%+ of revenue from data sales. These are among the lower thresholds nationally.
Does New Hampshire require honoring GPC signals?
The NHPPA does not currently require honoring GPC signals, but implementing GPC support is recommended as best practice.
What are the penalties for NHPPA violations?
Up to $10,000 per violation. The AG must provide a 60-day cure period before enforcement.